Privacy Policy

Last updated: February 9, 2026

1. Introduction

MyAnniversaries ("we," "us," or "our") is operated by Physical Bytes Pty Ltd (ABN 58 145 521 311). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

By using MyAnniversaries, you consent to the practices described in this policy. If you do not agree with this policy, please do not use our services.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide, including:

  • Account Information: Email address, display name, password (encrypted)
  • Profile Information: Phone number (optional), timezone, country, notification preferences
  • Anniversary Data: Names of people (including potentially children's names), dates, relationship types, personal notes
  • Communications: Messages you send to our support team

2.2 Information Collected Automatically

When you use our services, we may automatically collect:

  • Device Information: Browser type, operating system, device type
  • Usage Data: Pages visited, features used, time spent on site
  • Log Data: IP address, access times, referring URLs
  • Cookies: Session cookies for authentication and preferences (see Section 7)

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Send anniversary reminder notifications via email and/or SMS (based on your preferences)
  • Process transactions and send related information
  • Respond to your comments, questions, and support requests
  • Personalize your experience and provide gift recommendations
  • Monitor and analyze usage trends to improve our services
  • Detect, prevent, and address technical issues or fraudulent activity
  • Send promotional communications (only with your consent, and you can opt out anytime)

4. Sensitive Information and Children's Data

Important: MyAnniversaries may store personal information about your family members, including children's names and birth dates, as part of anniversary records you create.

  • This information is provided voluntarily by you
  • We do not knowingly collect information directly from children under 16
  • You are responsible for ensuring you have appropriate consent to store information about other individuals
  • We treat all anniversary data as sensitive personal information and apply strong security measures
  • This data is never sold or shared with third parties for marketing purposes

If you believe a child has provided us with personal information without parental consent, please contact us immediately so we can delete it.

5. Information Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

  • Service Providers: Third-party companies that help us operate our services (e.g., email delivery, payment processing, hosting). These providers are contractually obligated to protect your information.
  • Affiliate Partners: When you click gift recommendation links, you may be directed to third-party retailers. We may earn commissions but do not share your personal data with these retailers.
  • Legal Requirements: When required by law, subpoena, or legal process
  • Protection of Rights: To protect our rights, privacy, safety, or property, or that of our users
  • Business Transfers: In connection with a merger, acquisition, or sale of assets (you would be notified of any change in ownership)

6. Data Security

We implement appropriate technical and organizational security measures, including:

  • Encryption of data in transit (HTTPS/TLS) and at rest
  • Secure password hashing
  • Regular security assessments
  • Access controls limiting who can access personal data
  • Secure hosting infrastructure with industry-standard protections

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Cookies and Tracking

We use cookies and similar technologies for:

  • Essential Cookies: Required for authentication and basic site functionality
  • Preference Cookies: Remember your settings (theme, language, timezone)
  • Analytics Cookies: Help us understand how users interact with our site (we use privacy-respecting analytics)

You can control cookies through your browser settings. Disabling essential cookies may prevent you from using certain features of our service.

8. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your account and personal data
  • Portability: Request your data in a machine-readable format
  • Opt-Out: Unsubscribe from marketing communications at any time
  • Restriction: Request we limit how we use your data in certain circumstances

To exercise these rights, contact us at privacy@myanniversaries.net or use the account deletion feature in Settings.

9. Data Retention

We retain your information for as long as your account is active or as needed to provide services. Specifically:

  • Account Data: Retained until you delete your account
  • Anniversary Data: Retained until you delete individual entries or your account
  • Log Data: Typically retained for 90 days for security and debugging purposes
  • Backup Data: May persist in encrypted backups for up to 30 days after deletion

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal, tax, or compliance purposes.

10. International Data Transfers

MyAnniversaries is operated from Australia. If you are accessing our services from outside Australia, please be aware that your information may be transferred to, stored, and processed in Australia or other countries where our service providers are located.

By using our services, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection rules.

11. GDPR Compliance (European Users)

If you are in the European Economic Area (EEA), you have additional rights under the GDPR:

  • Right to lodge a complaint with a supervisory authority
  • Right to withdraw consent at any time (where processing is based on consent)
  • Right to object to processing based on legitimate interests

Our legal basis for processing your data includes: your consent, performance of our contract with you, and our legitimate business interests.

12. CCPA Compliance (California Users)

If you are a California resident, you have additional rights under the CCPA:

  • Right to know what personal information we collect and how it is used
  • Right to delete personal information (subject to certain exceptions)
  • Right to opt-out of the "sale" of personal information (we do not sell your data)
  • Right to non-discrimination for exercising your privacy rights

13. Third-Party Links

Our service may contain links to third-party websites, including affiliate partners and gift retailers. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or sending you an email. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

15. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

  • Email: privacy@myanniversaries.net
  • Company: Physical Bytes Pty Ltd
  • Location: Australia